Nightcap: 47 venues and 11 brands onboarded in 4 months

Nightcap onboarded 47 venues and 11 brands to 24social within four months.

Challenges

Before using 24social, Nightcap's brands were powered by multiple platforms and providers.

Updating content was time-consuming, which delayed content going live. The websites weren't optimised for automatic bookings, costs were high because of the number of providers involved, and performance and reliability were inconsistent.

Solution

Nightcap moved onto 24social Enterprise. Its headless architecture let the team share central events and promotions across multiple locations within a brand, or across the entire business. This gave them a single source of truth and removed the need for several agencies. A simple subscription replaced a patchwork of costs.

Security and reliability improved too, with modern infrastructure and SSL included as standard. Every brand website was redesigned to balance design consistency with each brand's individuality, while improving sessions and conversion rates.

• Design (4 weeks): we worked closely with Nightcap's marketing and brand teams, providing designs for every brand using existing 24social UI components plus custom components where needed.
• Build (8 weeks): we connected third-party services including DesignMyNight, Tonic, Soda and Access Acteol CRM, and shared preview links with stakeholders early in the process.
• Launch: one brand at a time, with a focus on quality and thorough testing before each went live.

Results

Nightcap has seen higher conversion rates and more sessions since moving to 24social. Campaigns go live faster than before, and our Customer Success team continues to support further website development.

With new website designs for all our brands launched within just 4 months, the 24social customer success team has been responsive to our individual needs and has been willing to incorporate change on their CMS platform too.