Christmas Website Ideas for Pubs: Use My Place to Drive Bookings this Festive Season

For independent pubs, bars & restaurants looking to maximise the festive season.

The festive season is a golden opportunity. With customers searching for the perfect venue for Christmas parties, after-work drinks, festive menus, and more - your venue has a chance to shine. With the power of My Place, you can make your website work harder, act as your event engine, and bring in bookings like never before.

Here’s how you can use My Place, our website generator, step-by-step this Christmas to ensure your website isn’t just sitting there but is actively driving footfall:

1. Get your website shining for Christmas, fast.

My Place is designed for independents (you aren’t part of a big clunky platform) and allows you to generate a high-performing hospitality website in seconds.

• Update your homepage hero image or gallery with festive décor, your Christmas lights, your menu specials. Use the gallery feature to easily replace content.
• Add a banner or featured section with a “Book your Christmas party now” call-to-action: My Place lets you edit the primary button so you can direct people straight to a booking or enquiry form.
• Make sure your opening times, events, and festive closing days are up to date - you can edit these in My Place by editing your ‘Place Details’ - hit save & stay current without waiting on an agency.

2. Add and promote your festive offers & menus.

Christmas means special menus, themed drinks, party nights and more. Use these features in My Place to capture attention:

• Menus: Use the AI Menu Uploader (works from PDF or photo) to easily convert your festive menu into rich, web-friendly text. This means guests can preview what’s on offer.
• Events: Create one-off events (e.g., “Christmas Quiz Night”, “Festive Sunday Carvery”, “Boxing Day Live Band”) or recurring events (e.g., “12 Days of Festive Cocktails”). My Place allows you to create events as easily as you post to Instagram, with the option of AI-help to generate captivating text.
• Featured section: Highlight your special deals or promotions - for example “2-4-1 festive cocktails”, “Christmas lunch £29.95”, or “Exclusive venue hire for company party”. Our featured items editor gives you that ability.
• Update your gallery to show the space decorated, or show your festive dishes/drinks - visuals help people commit!

3. Make it easy for customers to book, enquire & visit.

The easier the path to action, the more bookings you’ll get. My Place supports this:

• Use the contact section / booking forms: Make sure the primary button says something like “Book Christmas” and links to your preferred booking system.
• Highlight your seasonal opening times, address, phone - because around the holidays, people are comparing venues and you want to make it super simple.
• Consider adding a featured item for Christmas bookings and add a link button to your seasonal menus & booking system with a call-to-action such as “Book for Christmas”.

4. Use analytics to double down on what’s working.

With My Place you get native analytics so you can track what menus/events/featured items are performing best.

• As Christmas rolls on, monitor which event types or offers are getting most clicks/traffic and double down (e.g., promote them more on social, update the website hero accordingly).
• Use any insights to refine your promotions for New Year too.

5. Stay fresh, relevant & agile.

One advantage of My Place is that you’re not locked in: you can always easily edit content, change themes, upload new photos, etc.

• During December you might want to update the gallery mid-week (after your Wednesday roast, after your festive quiz night) - keep the excitement going.
• Add featured items if one offer is not performing as well - swap in a “Last minute Christmas party? 25% off December 23–24” or similar.
• Use the theme/customisation features - consider a subtle festive colour palette for your site (dark greens, reds) via My Place’s theme settings.
• Encourage your staff or team to add content - invite and allow additional editors, your bar manager could make updates to your website right from their phone.

6. Integrate with your wider marketing.

Your website is your home base - but make sure your festive push is echoed across social, email and onsite.

• Add featured items with buttons that link your Instagram/Facebook posts (show behind-the-scenes of decorations, menu prep) to your website events/menus.
• Use the URL of your My Place website as the destination for all your festive campaigns.
• Promote with urgency: “Only 8 tables left for Christmas lunch”, “Booking closes 20 Dec”, etc. Then update your featured items & events accordingly.
• If you have digital signage inside the venue, display the URL / QR code to encourage bookings for New Year events.

7. Post-Christmas & New Year Follow-Up.

The festive season doesn’t stop at December 25th - there are late-night drinks, New Year’s Eve, January blues specials.

• Use My Place to create a special “New Year” event or menu, upload some gallery photos of the party atmosphere from Christmas to build momentum.
• After the busy period, review your analytics and seeing what worked. Keep the site updated and fresh so you carry momentum into Jan/Feb when things might slow.
• Consider adding a New Year promotion (“January Date Night – two mains for £29”) as a featured item to keep footfall up.

Final Thoughts

This Christmas, your website can be more than a brochure - with My Place it can actively drive bookings, highlight festive offers, and convert browsers into guests. By taking advantage of the menus, events, featured items, gallery, and analytics built into the platform, you’ll set your venue up to stand out in a crowded seasonal marketplace.

Start now: update your homepage, create your Christmas events, upload your seasonal menus, promote your featured offers and watch as more customers walk through your door. The holidays are coming. Let’s make them your busiest ever!

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