From the Road to the Expo Floor: Inside Our Most Exciting Week Yet

September has been full of energy, excitement, and milestones for all of us here at 24social. From hitting the road with Greene King Brewery to exhibiting for the very first time at the Hospitality Tech Expo 2025, it’s been a month packed with connection, learning, and celebration!

After years of attending the Expo as visitors, this year marked a huge step forward - our first time officially exhibiting and demoing our products live to hospitality owners. It was a proud moment that perfectly captured how far we’ve come as a business and a team.

On the Road with Greene King

Thanks to an invitation from our partner Tech on Toast, we kicked things off at the Greene King Roadshows, joining events at Newbury and Newmarket. These roadshows brought together an incredible group of Greene King’s leased and tenanted pub landlords and gave us the opportunity to showcase how our platform helps venues get online quickly, easily, and affordably.

Gab Lopez (Managing Director) and Pablo Masselin Corbalan (Product Director) represented us at Newbury. Reflecting on the day, Gab shared:

"Attending the Greene King roadshow events as a Tech on Toast partner was extremely valuable - we were able to connect to Tenants and showcase our product to them directly, answering their questions and building relationships! A big thanks to Greene King for supporting us on the day, it was a smooth experience for us and would recommend to any other Tech on Toast partner.”

Our Marketing Coordinator, Mia Marsh, attended the Newmarket event, meeting face-to-face with operators and suppliers to share how digital tools can simplify life behind the bar.

Our First Exhibition: Hospitality Tech Expo 2025

Then came the big one, our first-ever exhibition at the Hospitality Tech Expo 2025, held on 30th September & 1st October.

For years, we’ve attended the Expo to explore, learn, and connect. But this time, stepping onto the floor as exhibitors felt extra special. It was our chance to showcase the two brilliant products we’ve been refining and developing for over four years and to finally see people engaging with them live.

One of the most rewarding moments was watching pub landlords sit down at our stand, explore the platform, and generate their own websites on the spot. Seeing the excitement as they realised just how easy it is to take their venue online made all the hard work worthwhile. The feedback we received was amazing - genuine, encouraging, and full of ideas for the future.

And, of course, the Expo wouldn’t have been complete without some fun - especially our Swing the Hoop game! After dozens of attempts across the two days, someone finally nailed it on their first try right at the end of the event, winning our top prize: a £50 Amazon voucher. The whole team (and most by-passers) cheered, a perfect way to end an incredible couple of days.

See it all unfold in our highlights video 👇🏼

Looking Ahead

As we look back on a busy and inspiring few weeks, we’re incredibly grateful to everyone who stopped by our stand, to our partners who continue to support and collaborate with us, and to our team for all their hard work and energy.

The momentum doesn’t stop here. Mia and Gab will be heading to The BII’s People Conference 2025 on 20th November, and we’re already planning how to make our next event even bigger and better.

We’ll also continue developing My Place, growing it in line with the needs and feedback of pub landlords across the UK. Every event we attend gives us more insight into what the industry truly wants and we’re committed to providing simple, effective solutions that help make pub owners’ digital lives easier.

If you missed us at any of these events, don’t worry - you can still book a discovery call to learn more about our products and see firsthand how we can help your venue get online fast!