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5 Creative Social Media Ideas for Pubs and Bars to Boost Engagement

As a pub or bar manager, social media can be a powerful tool to reach your audience and promote your venue. However, coming up with fresh and engaging content can be challenging, especially when you're busy off your feet, running your business. In this blog post, we'll share five creative social media content ideas to help you promote your venue and connect with your audience.
May 23, 2023
5 Creative Social Media Ideas for Pubs and Bars to Boost Engagement

Promote Upcoming Events

Promoting upcoming events is an excellent way to get people excited about your venue. Whether it's live music, pub quizzes or happy hour deals, sharing details about your events on social media can help you reach a wider audience.

Here are some tips for how you can promote an event on social media:

  • Create eye-catching graphics, posters or videos
  • Share behind-the-scenes footage of the preparations
  • Give a sneak preview leading up to the event
  • Create a sense of urgency by highlighting limited availability or early bird discounts

Live Performance

Staff Cocktail Favorites

Your staff are an essential part of your venue, and showcasing their personalities on social media can help build a personal connection with your audience. One way to do this is by sharing their favourite cocktails or drinks.

Here's how you can make it fun:

  • Take photos of your staff with their favourite drinks
  • Encourage your followers to vote for their favourite staff cocktail
  • Create a limited-time staff cocktail menu based on your staff's favourites
  • Use humour or puns to make it more entertaining

Cocktails and restaurant staff

Share Your Food Trend Thoughts

Food trends come and go, and as a pub or bar manager, you need to stay on top of the latest food trends to keep your menu fresh and exciting. Sharing your thoughts on the latest food trends can help you engage with your audience and position your venue as a trendsetter.

Here are some tips for sharing your food trend thoughts:

  • Create a video or blog post discussing the latest food trends and how they fit into your menu
  • Share photos of your latest menu items on social media and ask your followers for their feedback
  • Use hashtags related to the latest food trends to increase your reach
  • Share your own take on the latest food trends, whether it's a twist on a classic or a completely new creation

Food Photography; Hot dog and Fries

Customer Food Reviews Showcase

Customer reviews are a powerful tool to build trust and credibility with your audience. Sharing your favourite customer food reviews on social media can help you showcase the best of the best and highlight the amazing food your venue has to offer.

Here's how you can do it:

  • Create an eye-catching carousel post featuring your favourite customer reviews and the meals they're talking about
  • Use quotes or testimonials from your reviews to highlight the quality of your food
  • Encourage your followers to share their own reviews or photos of their meals at your venue
  • Use customer reviews as inspiration for new menu items or promotions

Sushi and female diner

Creative Staff Profiles

Your employees are the heart and soul of your venue, and creating fun staff profiles can make your venue seem more authentic and relatable. These profiles will also be great for when you need to hire new staff as it provides credibility to job seekers.

Here are some ideas for creating creative staff profiles:

  • Share photos and fun facts about your staff on social media
  • Create a blog post or video series featuring your staff and their stories
  • Encourage your staff to share their experiences working at your venue on social media
  • Use staff profiles to highlight your venue's culture and values

Now that you have some creative social media content ideas, it's time to put them into action. However, managing multiple social media accounts can be time-consuming and overwhelming. That's where a CMS platform like 24social can help. With features like content scheduling, analytics, and a user-friendly interface, 24social can help you streamline

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