Stonegate's website estate has relaunched on 24social
More than 40 Stonegate brand, pub and group websites, from Slug & Lettuce to Craft Union, now run on 24social Enterprise, with managed, leased and franchised pubs in one CMS.
Stonegate Group's website estate has relaunched on 24social Enterprise. More than 40 websites now run on one platform. They cover the group's managed bar and late-night brands, its franchised and operator-led pubs, and the services that sit around them. Together they serve one of the UK's largest and most varied pub estates.
The brands now live
Managed brands: Slug & Lettuce, Be At One, Popworld, Walkabout, The Chapter Collection, Retro Bars, Felsons, Tank & Paddle, Bars & Venues, Rosie's, Fever and Rita's.
Managed bars, pubs and late-night venues: Retro Bar, Village Soho, Core Bar, Comptons, Via, The 2 Brewers, Rupert Street, Bar Soho, Kings Arms Soho, Halfway 2 Heaven, Duke of Wellington, Admiral Duncan, The Brewers Manchester, Sailors Newquay, Finnegans Wake, Tattershall Castle, The Loft Basildon, Sub89, Core Exeter, Embassy Peterborough, Moo Moo and Eerie Pubs.
Franchised and operator-led pubs: Craft Union, Great Local Pubs, Social Pub & Kitchen, Heritage Pubs and Pubsmiths.
Group services: Stonegate Careers, the Find Your Local pub finder, MiXR and Linkable, alongside Stonegate Pub Partners, which already ran on 24social.
A migration guests never noticed
Moving an estate this size means moving years of content: venue pages, menus, events, offers and the URLs that search engines and guests already know. Our Customer Success team migrated it from Stonegate's previous CMS using scripted, bulk imports, then mapped redirects domain by domain so existing links and search rankings carried over.
Each brand went live on its own scheduled switchover. Every site was tested for speed, stability, security and SEO on a preview domain before it launched. Guests kept finding venues, booking tables and checking what's on throughout, and Stonegate's teams kept publishing.
One place for managed, leased and franchised pubs
Stonegate runs pubs under several operating models, and each needs something different from a website. Managed brands lead with the brand, with a page for every location. Franchised pubs are found by town, and each pub gets its own landing page. Leased and tenanted pubs are marketed to prospective publicans through Pub Partners.
On 24social Enterprise all of them sit in one CMS, each with page structures and themes built for how it operates. A campaign, menu or offer is written once and published to exactly the brands and venues it applies to.
The right access for every role
Content is managed by the people closest to it, with user roles that match how the estate is run:
- The central team sets the brand themes, shared campaigns and estate-wide content, and controls what each brand can change.
- Area managers look after the venues in their patch, keep them up to date and see reporting on venue pages and events.
- Venue managers update their own opening times, events, menus and offers without waiting on head office.
Single sign-on with Microsoft Entra means Stonegate's teams sign in with the accounts they already use. Venue details that come from Stonegate's own systems sync in automatically and stay locked, so the core facts are always right.
Bookings, events and integrations
Each brand keeps the tools its guests and teams rely on, connected through 24social's integrations:
- Table and party bookings through DesignMyNight, configured per brand and per venue, with Bookable and Tonic available for bookable events and experiences.
- Live sport from a sports fixtures feed, so venues can show upcoming games and choose which fixtures are bookable. The same data feeds the MiXR app.
- Live music listings pulled in automatically from GigPig into each venue's events.
- Guest reviews from Reputation, with old reviews and past events tidied away automatically.
- Marketing sign-ups from forms sent straight to Stonegate's CRM, plus OneTrust consent management and Google Tag Manager across every domain.
- Maps, venue search and local business schema on every venue page, so guests and search engines can find the nearest pub.
Running a multi-brand pub estate?
The same platform is available to any pub company or multi-site operator, whatever mix of managed, leased and franchised venues you run. Bring the booking, events and CRM tools you already use, and our Customer Success team will handle the migration with you. See how 24social Enterprise works, or read more about our work with Stonegate.
