11 bar brands, one platform.
How Nightcap brought 47 venues and 11 brands onto 24social Enterprise in 4 months, and keeps redesigning its websites with our team.
- 47
- Venues onboarded
- 11
- Brands on one platform
- 4
- Months to onboard
Nightcap runs late-night bar brands in cities across the UK, including The Cocktail Club, Dirty Martini, Tonight Josephine, Blame Gloria and Piano Works. Each brand has its own personality, from cocktail bars to late-night clubs.
One platform instead of many
Before 24social, Nightcap's websites were spread across multiple platforms and agencies. We brought 47 venues and 11 brands onto Enterprise in 4 months, so the digital team could publish across every brand from one place. The Nightcap case study covers the results, including a 98% rise in bottomless brunch traffic year on year.
Redesigning brand by brand
With the estate on one platform, the focus moved to the brands themselves. We're redesigning Nightcap's websites in batches, starting with UX research and a sitemap for every brand, then designing each homepage to set the brand's style before building the batch together. Because Enterprise is component-based, a menu or events section can look completely different on Dirty Martini and Blame Gloria while working the same way behind the scenes.
Why Enterprise fits
Nightcap needed brands that feel distinct and a team that can move fast. Enterprise gives each brand its own look, and our Customer Success team gives Nightcap the extra hands to ship campaigns on time.
“The 24social platform has significantly enhanced our digital marketing operations at Nightcap. The intuitive and modern interface has allowed us to efficiently publish content across our eleven brands at speed.”
