Loyalty built around flavour.
How Wingstop UK launched Flavour Club, a web-based loyalty programme with digital wallet cards, drops and games, built by our team on 24social Enterprise.
Wingstop UK serves cooked-to-order wings in restaurants across the country, for dine-in, Click & Collect and delivery. Its fans know their flavours, and Wingstop wanted a loyalty programme that felt as bold as the food.
Flavour Club
Flavour Club is Wingstop UK's loyalty programme. Members join on the web, add their card to Apple Wallet or Google Wallet, and collect stamps however they order. Along the way they work through the flavour range, get first dibs on limited drops and play games for rewards.
Our Customer Success team designed and built the member experience with Wingstop's growth team, from the first sign-up to the wallet card in restaurant. Read the Flavour Club launch post for the full story.
Why Enterprise fits
- Wingstop's team stays in control. Drops, rewards and content are managed in Enterprise, so the team can launch the next campaign without waiting on a release.
- Built from reusable components. The same building blocks behind hospitality websites power the member experience, so new features arrive quickly and work on every device.
- Connected to what Wingstop already uses. Enterprise links Flavour Club to Wingstop's existing tools rather than replacing them.
More than websites
Flavour Club shows what Enterprise can power beyond a brand website. If your guests already love you, we can help you give them a reason to come back.
“Having worked with 24social across many projects, the team and their products provide outstanding service and quality without fail every time.”
